PhD Marko Kovic – Digital Astroturfing

In this episode 4 in season 2 of the Persuaders Podcast we talk to Marko Kovic. Marko has a PhD in communication and media studies from the University of Zurich. He is now a researcher, author and podcaster. Marko co-authored the paper “Digital astroturfing in politics: Definition, typology, and countermeasures”, which is the basis of…

Sara Carrer

The last 2021-episode of the Persuaders podcast is now out! My guest on this episode is Sara Carrer. Sara has an impressive career with more than 13 years of experience from the consultancy side before joining the UN World Food Program in 2021 as a Chief Political Officer. In this episode we discuss: How you…

Too Good To Go – Christophe Diercxsens

In the 10. episode of the Persuaders podcast my guest is Christophe Diercxsens who works for Too Good To Go as a Global Public Affairs Manager. Christophe has 10 years experience from the consultancy side before joining Too Good To Go in 2019. In this episode we discuss: How you handle the switch from the…

Goodyear – Troy Scully

My guest on this episode is Troy Scully. Troy is an American living in Brussels and has worked in different senior communication and marketing roles at Lockheed Martin for more than a decade before joining Goodyear in 2016, first as a communications director and now Vice President for Communications & Public Affairs in the EMEA…

Ernst & Young – Andrew Hobbs

This time we are joined by Andrew Hobbs, Partner & Public Policy Leader at Ernst & Young for Europe, Middle East, India and Africa. And this episode we talk about stakeholder capitalism. Stakeholder capitalism is not a new term, but the term is evolving and is in some ways also being re-defined. As we discuss…

Mavence – Anna Koj

In this episode I had the pleasure of talking to Anna Koj, Managing Director for Mavence in Brussels. Mavence is an international recruitment firm at the crossroads of Public Affairs and people management. In this episode we get the headhunters perspective on the state of Public Affairs and how 1) the demand for PA pros…