My guest on this episode is Troy Scully. Troy is an American living in Brussels and has worked in different senior communication and marketing roles at Lockheed Martin for more than a decade before joining Goodyear in 2016, first as a communications director and now Vice President for Communications & Public Affairs in the EMEA region.
In this episode we had a great conversation about many aspects of Public Affairs, but in particular we wanted to discuss the organizational aspects of Public Affairs.
During our conversation we discuss:
- The placement of the PA function – how it should (ideally) work together with the rest of the organization and the implications you might experience if you place it in the legal team, the R&D team, the communications departments etc.
- The importance of aligning the inside and outside of the organization and how PA pros can deliver this “glue” by providing context to the rest of the organization – a great description by Troy as it also points to where and how PA pros can differentiate themselves as well as create and show their value internally.
- And finally we cover how to measure progress and Troy shares a great project management method which can be used by PA pros – it includes creating “contracts” with your internal stakeholders…
All this in just 30 minutes!