Why is the site called “the Public Affairs Engine”..?
Because it is named after the guide The Public Affairs Engine, which I wrote in 2020. The guide was based on 500 conversations I had with more than 500 Public Affairs professionals from 2015-2020.
The title of the guide I think encapsulates, what it is, we as PA pros should aim for: build and turn the Public Affairs function into a vital engine that (em)powers and fuels the rest of the organization. I personally believe that we, in the industry, could and should do more to bring Public Affairs out of the reactive, fire distinguisher-role of the 60s and 70s.
If you want to contribute on this site reach out to me via LinkedIn or Twitter.
About the author
Anders Kopp Jensen is the author of the Public Affairs Engine. 10+ experience from politics and Public Affairs both on the consultancy side as well as inhouse. Anders is also the co-founder and CEO of Ulobby, a technology company building software for Public Affairs professionals. Anders is also a lecturer in Public Affairs.